The Bear is 'bluff' thursday !

This phrase that I caught on the mutton's show on 987 tickled me after what I considered a sucky day - it's 'the bear is bluff Thursday!'

For the uninitated, a bear like creature was sighted @ ulu pandan next to a rubbish bin.. This was caught on video which was circulatedc and sad to say, resulted in the deployment of police and zoo personnels to hunt for mr bear... But that turned out to be a harmless, out of the box creative marketing gimmick for Philips' shaving product.. For the name for creativity, the company could be charged!

According to ST, "The police told The Straits Times that it is now investigating if what happened was an offence of public nuisance under Section 268 of the Penal Code, which can lead to a fine of up to $1,000."

Silly.. How can a bear survive in hot humid sg? If it had escaped from the Zoological Gardens, it sure had ran many miles to get from Mandai to Ulu Pandan.. If so, how could it went unnoticed in it's journey to west?

It's a brilliant idea (that unshaven man resembles bear! Lol) to get people who saw the video and blog or tweet about it.. Free advertising via social media.. Too bad, the price to pay for creative ideas = brush with the law... Oh well, now it has free publicity - the mass media coverage on this new. ( and product- sort if)

Still it's so apt! It's (the bear is bluff thursday!)lol
Yeah it's Friday! ;) and yeah! All Chilean miners were safely rescued after two months trapped in the mine! Super random. ;)